Schema markup: Schema markup helps Google (and other search engines) understand the types of content you have, allowing it to display rich results when applicable. For example, sitelink schema can give you more real estate on the SERP:
But if you’re an eCommerce sitio owner with thousands of products, writing unique content for each page can be tricky.
But what you may not know is that Google also puts more emphasis on words and phrases that show up early in your title tag.
Por exemplo, quando iniciei meu blog, quase cem% do conteúdo de que publiquei foi projetado para classificar palavras-chave informativas de cauda longa, como “Como obter backlinks por elevada habilidade”:
How does SEO work? Search engines use crawlers to gather information about all the content they can find on the Net, which helps to understand what each page is about and how it's semantically connected to other pages.
That’s all well and good, but you can tell me that RPA stands for robotic process automation and that doesn’t mean I know what RPA is.
This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery.
When lots of people click on your result in Google, you can find yourself with higher rankings for that term.
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about.
Authoritativeness — Do third parties recognize the expertise of a source? Do established authoritative sites and people link to and cite the content in question, as in the case of a well-known food critic linking to their choice of the best Thai restaurant in Seattle, recognizing its expertise in this field.?
UX can indirectly help with SEO because people are more likely to share and link to user-friendly site.
These official website tools are essential for website owners and SEO practitioners aiming to improve their search engine rankings and drive more organic search traffic.
UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.